Pink Day ODI at the forefront of breast cancer awareness

Pink Day’s focus is to unite South African cricket fans and a nation in raising awareness and funds for breast cancer.

This year the Momentum Pink Day ODI takes place on the 4th of February 2017, at the Bidvest Wanderers Stadium and has been described at the hottest ticket in town with a sold-out stadium again this year.  It will be the third ODI in the Sri Lanka tour series and the Standard Bank Proteas will be playing in their fifth Momentum Pink Day ODI, significant to the team, as they remain undefeated in pink.

South African women have a one in twenty-nine chance of being diagnosed with breast cancer, with breast cancer being the most common amongst women. This is according to the Cancer Association of South Africa.

Breast cancer awareness education and understanding that early detection is crucial in saving lives, can enable more women across South Africa to acquire effective treatment and therefore live healthily, with longevity.

Non-profit company PinkDrive is entirely focused on providing this education and early diagnostic support to women (and men) across South Africa, as their motto is “Early Detection Saves Lives”.

PinkDrive has been involved with the Momentum ODI Pink Day since 2013 and more than R2.25-million has been raised for the breast cancer awareness community.  This helps the organisation service over 70 clinics and 10 hospitals in Gauteng.  The funds raised also contribute towards the upkeep of PinkDrive’s three mobile mammography and gynaecological units, an educational unit and five educational vehicles.  PinkDrive’s long-term goal will be to have one mobile diagnostic unit in each province.

Earlier this month, at the Momentum ODI Pink Day launch, the Minister of Health Aaron Motsoaledi further reiterated that living a healthy lifestyle should be a priority in our lives. He says, “Diabetes, high blood pressure, breast cancer and TB, are the four diseases that currently afflict our country. Only with education, can we conquer these diseases”.

PinkDrive, in partnership with Cricket South Africa (CSA), Bidvest Wanderers, the Gauteng Cricket Board (GCB) and Momentum has championed the cause of driving breast cancer education through ODI cricket, successfully raising funds and awareness annually.

Noelene Kotschan, chief executive officer and founder of PinkDrive says, “Pink Day has enabled breast cancer awareness to become a national conversation.  To date PinkDrive has provided more than 11,000 mammograms, conducted more than 106,500 clinical examinations and directly educated more than 279,000 people on breast health.  Millions more are made aware of the preventative healthcare message via Pink Day match broadcasts”.

Bidvest, Momentum, and Cricket South Africa (CSA) have issued an invitation to all the fans attending the third ODI to dress in pink in support of breast cancer awareness.

Something new this year – The Momentum Pink Suits Campaign

This year Momentum is launching the Pink Suits Campaign – inviting celebrities and people of influence to become Pink Suit Ambassadors – to create an exciting link between sport and fashion and to draw even more attention to breast cancer awareness (and of course raise more for PinkDrive, who service communities throughout South Africa).

The first Pink Suit Ambassadors:

  • Ms Hendrietta Bogopane-Zulu, Dep Minister of Social Development
  • Sam Cowen, DJ and radio personality
  • Benni McCarthy, South African soccer player (McCarthy holds the record of international goals for a South African)
  • Janina Oberholzer, radio personality and TV presenter

These ambassadors will in turn be able to challenge others to follow, as well as to get people on board to donate to other suits or pink outfits and so increase the number of people who will be wearing pink to show their support.  To support the Pink Suits campaign SMS PinkSuit to 40158 to donate R20-00 or email cricket@momentum.co.za for more information or other ways to support the campaign.

Various CSA partners also underpinned their unwavering commitment to breast cancer awareness through generous support for Pink Day:

Bidvest:

  • Bidvest will donate R1 000 for every boundary scored

Momentum:

  • Momentum will donate R100 000 if a player punches the ball into the big inflatable Momentum “M”
  • Momentum will also offer R10 000 for every six hit into the Momentum Family Area

Standard Bank: 

  • Standard Bank will donate R400 for every four scored by a Protea Player
  • Standard Bank will donate R600 for every six scored by a Protea Player
  • Standard Bank will donate R1000 for every wicket taken by a Protea Player

New Balance: 

  • R50 towards the Pink Drive for every pink replica sold in stadium on the day of the game

Castle: 

  • Castle will donate R25 000 for any ball that hits the roof of the Castle Corner during the game, off a Protea Players bat.
  • Castle will donate R10 000 for every 100 scored by a South African Batsman

These and other partners have agreed to change their branding and LED boards to Pink on match day – look out for the Bidvest, Momentum, Standard Bank, Audi, Castle and Celltone pimped-in-pink logos.

Protea’s captain, AB de Villiers shared his sentiments on the importance of Pink Day and the significance of it being an ODI. De Villiers recalls the atmosphere of previous Pink Day matches, and how their support of PinkDrive – as Proteas – has influenced their supporters.  He says, “Early detection does save lives, and I hope that we perform to the best of our ability to raise as much awareness around breast cancer in our country”.

Due to the popularity of the Momentum Pink Day ODI, tickets are now sold out. Match information can be obtained on www.ticketpro.co.za.  Organisers have asked fans to plan ahead for Pink Day – gates open from 11:30 so come early and enjoy the activities in the stadium.  

Corlett Drive will be closed between Rudd Road and Irene Road prior to and during the match.

Park and Ride facilities are available on the day. Buses start their departure from Melrose Arch from 12 noon and depart every 30 mins until conclusion of the game. Buses depart from the corner of Melrose Boulevard and Crescent Drive, opposite @home.

How can readers/viewers get involved? 

Wear Pink

  • Firstly if you can get to the match – come and wear pink on Pink Day.  PinkDrive will be selling pink items at the stadium on match day
  • Wear pink wherever you are on Friday at work before the match and on match day (match broadcast live on SABC3 and SuperSport2)
  • The official Proteas Pink Kit is available in men’s and lady’s sizes in major stores. The kit will also be available online through sportsmanswarehouse.co.za

Support PinkDrive

  • To donate R20.00 to PinkDrive SMS the word Cricket to 40158.  This is from South Africa only.  Everyone who sms-es will stand a chance to win one of the following prizes:
    • One of three local breakaways; which includes kulula.com flights, Protea Hotel accommodation and Car Hire from Bidvest Car Rental;
    • A New Balance Supporter Shirt;
    • A New Balance Supporter Cap;
    • A Protea Signed Shirt.

Fans from beyond the South African border can contribute to the cause by making a contribution via GivenGain: https://www.givengain.com/cause/2871/donate/#start or visit the PinkDrive website http://www.pinkdrive.co.za/pinkcricket/ for more options

Raise awareness

  • Support Pink Day using the hashtag #PinkODI – take pictures, spread the word
  • The goal is to create awareness, so wherever you are, think being more health aware, know when you need check-ups and keep to the plan of being be more active and healthier.
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